"To create knowledge that gives world citizens a good quality of life". The good quality of life of world citizens must be sustainable in the midst of the rapid changes of the world which arises from the holistic development of economy, society, and environment.
A university is committed to providing students, with modern and diverse knowledge through innovative learning and a good learning environment, to be ready in creating innovation for sustainability.
Create knowledge from researches and innovation. And transfer technologies for development and increasing the country's competitiveness.
Build manpower capacity to support changes of the country and the world at all ages.
Create a model for a learning society to improve the quality of life of society and community.
Personal Mastery and Innovation Mind: Be an expert and has innovative ideas.
Adaptability: Adapt to new things quickly.
Synergy: Join forces as a team
Altruism and Stakeholder Focus: primarily focus on the benefits of society and customers.
Transform into a research and innovation university.
Develop learning innovation to support life-long learning and create a good learning environment, aiming for a smart campus.
Step into a high performance organization.
Care about society and the environment.